Ski area

Making-of


Behind the scenes of a mountaintop photo shoot
Place: The 3 Vallées

Duration : 2 days

Objective : to shoot 5 trendsetting outfits by different brands, representing the diversity that The 3 Vallées offers in terms of variety of runs. An austere, urban setting was chosen ? that of the ski lifts. A gondola lift station is the perfect place to highlight colourful outfits!


The photographer, David André, is used to doing photo shoots in The 3 Vallées; a destination that he loves and knows inside and out. A keen follower of fashion and passionate about skiing, he was the obvious choice for a shoot that was to combine these two aspects!

With the help of his assistant, Stéphane, he produced an innovative series of images.


Before hitting the slopes, the models spent two days in the skilled hands of a make-up artist: thank you to Patricia at Elyne Beauté! (105 avenue du 8 mai 1945, Moutiers, France - +33 (0)479243264)


Another ritual, a cup of coffee to kick start the day, thanks to José at La Barentaise!


Day one: A jam-packed day in the Belleville Valley.
It's April and the day begins with a snow storm!

• Adèle, wearing a freestyler's outift by Orage, got caught on film on Les Campagnols magic carpet lift in Val Thorens.



• Géraldine, wearing Rossignol by Castelbajac, blends in with the backdrop of a ski lift workshop in the Péclet Funitel station in Val Thorens


• A shot of Alexia, dressed by Bogner, shows the stark difference between her luxury outfit and the concrete surroundings of La Masse ski lift in Les Menuires




Day two: Whizzing between the Courchevel and Méribel valleys
• It's a whiteout, but that's actually not a bad thing: the photo of Alexia, kitted out in Peak Performance at the top of the Saulire cable car in Courchevel works even better in this whitish light. It almost looks as though she's flying! The shot is taken under the attentive eye of the whole team, not forgetting the ski lift personnel who are on their guard!


• Then it’s over to Tougnète in Méribel for Adèle, in her Scott freeriders outfit, as she works the rock’n’roll look; air guitars to the ready!

If you liked the outfits, click here to see the list of retailers who stock these brands in the 3 Vallées.